SEO – Search Engine Optimization

Build your visibility in search engines!

Search engine optimisation (SEO) is about making it easy for search engines, such as Google and Bing, to find your website, and all aspects of your brand’s digital footprint. It is so much more than just your website these days.

Many organisations use a quick win approach and guarantees, often using poor quality and old tactics (not in line with Google guidelines) and in turn potentially put your website in a position where your rankings drop or your website can be blacklisted by Google and removed from search altogether.

No one wants this to happen, especially after investing in building your brand online.

Visual Alchemy pursues an authentic solution – exploring your real world relationships and leveraging this amoungst many other opportunities towards building your online authority.

Not all SEO is equal

A key factor in your online performance is to harness a number of relevant and authoritative sites linking to yours. This give search engine the message that your online content is valuable and in line with the users intent – and thereby building your authority!

Why should search engines rank your higher over one of you competitors?

 

You need to understand how people use search engines, to make your website appear when they search for your product or service. Search engines apply rankings by matching the relevance of the web page to the search term used. By making your web content more relevant to your customer’s needs compared to other websites, you’ll have a better chance of appearing at the top.

When setting up your website, consider the following points to ensure your website has the best chance of ranking well.

  • Good site speed – Dependant on streamlined website build and the quality of the hosting provider.
  • A design that your users wil interact with.
  • Have written content that explains what your products or services are. Search engines like to know what your site is about, as do your users.
  • Link to other pages and articles within your website. Link out to others if it adds value to your users.
  • Keep it real! Do not try and game the search engines when writing contnent for your website. Write meaningful information on your site. If you would want to read it, then others might too. 
  • Think of your greater digital footprint and how users are likey to find you. Google MyBusiness for one is an easy yet effective solution for anyone!

Ask yourself: "Am I adding value to my users?"

The key to good Seach Engine Optimisation

 
Onsite & Offsite Optimisation

The build of the website is very important. It should mostly be about responding to the searchers intent across both desktop and mobile versions of your website. Actually…in most cases mobile is insreasingly important! Good SEO is about what happens on your site and externally, giving “votes” of authority, visibility and traffic back to your site. 

Many aspects are improtant to your site improving in visibility in realtion to not only to content on your site, buy how it is structured to be found.

Search engines apply rankings, or a “value” by matching the relevance of the web page to the search term used. In turn serving the “best” or the most authoritative results to the searcher.

Domain Authority used to be all about haveing multiple links from other sites linking to yours. Thi sis often done in a very poor manner and hold little value to building your sites visibility. Most importanly to note is that this approach also can have a significant negative result.

Today, Google evaluates your site based on Expertise, Authoritativeness, and Trustworthiness.  Also known as E-A-T. In many ways, E-A-T is Domain Authority 2.0.. 

Understanding what your users are looking for is how users will benefit from using your website. It is itegegral in regards to showing up in search. By making your web content more relevant to your customer’s needs compared to other websites, you’ll have a better chance of appearing at the top.

Reach out to learn more about how Visual Alchemy can help with your Search Engine Optimisation and greater digital footprint solution.

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